For the past two years, I've been partnering with business owners, founders, and clients across Australia, Germany, Kuwait, and the UAE to turn business goals into high-performing digital products, including Mersal24, NeuroLead, NeuroLab, MySolas, I bridge strategy, design, and execution to deliver websites and mobile experiences that convert users and scale with growth.

• Led full design cycles for web and mobile products, from early concepts and user flows to final UI and launch-ready assets.
• Worked closely with founders and teams to translate business goals and user needs into clear product experiences.
• Built high-performing Webflow websites, with SEO structure, responsive layouts, and performance in mind, achieving a speed insights of avg. +98% across delivered Webflow projects.
• Improved user engagement and conversion by refining layouts, content hierarchy, and interaction patterns.
• Created reusable components and design systems to keep products consistent and easier to scale.
• Managed multiple international projects while maintaining quality, timelines, and clear communication.
• Reduced development handoff friction by creating structured components, tokens, and developer-friendly assets.

• Led UX and UI design for web and mobile products, and digital platforms like AbuDhabi Art, Art Dubai, Euromercato. Ensuring usability, visual consistency, and overall product clarity.
• Conducted generative research with users and stakeholders, translating insights into design decisions that improved product direction and reduced early-stage design risks.
• Improved user flows and information architecture, reducing average task completion time by 35% on average and increasing successful user actions across key product journeys on multiple projects including Roomco, Blindlove, Uni-ce.
• Delivered full-cycle product design from research and wireframes to high-fidelity UI and interactive prototypes, shortening design-to-development turnaround by
• Improved designer–developer collaboration by introducing structured documentation and handoff workflows, also organized design to dev workshops with developers, decreasing implementation issues and revision cycle times.
• Supervised branding and digital presence for internal products and client projects, ensuring consistent visual identity across websites, marketing assets, and product interfaces.

Guided experience and interface decisions, ensuring workflow quality across public sector projects including Kuwait MOCI, Kuwait NIC, Kuwait CAIT, Kuwait CAPT, Kuwait UIC and private sector projects including Zain Kuwait, ABK Bank, , Bareedi, Ottu Payments, , Gulf Insurance Group, TAMA Projects. big part of the role was improving how experiences were designed, reviewed, and built, both for users and for the team itself:

• Owned UX strategy and design decisions from early structure through detailed interactions.
• Led research and synthesis efforts, turning user behavior, feedback, and constraints into a clear direction.
• Simplified complex, rules-heavy workflows by reworking information hierarchy and interaction logic.
• Helped transition the design team’s workflow fully to Figma, improving collaboration, consistency, and handoff.
• Reviewed and guided design work to keep patterns aligned across products.
• Introduced UI animation and light 3D elements to improve feedback, orientation, and flow through complex workflows.
• Partnered closely with product and engineering teams to keep user needs central throughout delivery.
• Mapped user flows and edge cases for systems with heavy forms, approvals, and role-based access
• Conducted sessions with stakeholders and users to translate vague requirements into clear, usable screens
• Tested flows with users and adjusted designs based on where people actually struggled
• Worked day-to-day with developers to resolve design constraints and implementation details